Boys Club Zine
An internet publication bringing new voices to the new internet.
Background
Boys Club is a social collective bringing new voices to the new internet.
In 2022 and 2023, I served as the Managing Editor, then Editor-in-Chief of Boy's Club's print publication, Zine.
Zine is a physical and digital media property focused on the intersection of emergent tech and culture. Zine brings the irreverent, sharp and creative POV of Boys Club to print, profiling groundbreakers, talking trends, spilling the tea, and unpacking the "new internet".
Vital Statistics
2022, 2023
Responsibilities:
Content Production, Contributing Author, Editor-in-Chief
Credits:
Amani Orr, Talent & PR
Camey Hess, Partner Strategy
Deana Burke, Co-Founder
Laura Jane Kenny, Creative Strategy
Mattie Fairchild, Digital Operations
Natasha Hoskins, Co-Founder
Noa Griffel, Creative Lead
Samantha Stevens, Product Strategy
New Archive, Print Design and Production
Issue 01
Zine aimed to be a tribute to our existing community, but we also needed to reach new audiences in order to grow.
Our editorial content featured better-known internet personalities with broader appeal and reach. We hired the brilliant designers at New Archive to bring our concept to life in print.
We designed a digital experience to accompany the physical publication, allowing us to foster community engagement and viral moments by playing on TeenPeople-era nostalgia, using out-of-the-box tech to platform more niche content contributed by community members and to create interactive features like personality quizzes.
We launched the digital and physical publications at SXSW in April 2023. Metric Highlights:
· 3000 physical zines distributed in cities from Honolulu to Miami, to companies including Visa, New York Magazine, H&M, Estee Lauder, a16z, LVMH;
· 83,000 mints of Issue 01 digital collectible to 2381 wallets;
· 20k+ views on Zine website;
· 290k combined impressions on X, Instagram.
Issue 02
We launched our second issue at Art Basel in December 2023, and sold out of a limited run of print copies on launch day.
Issue 02 explored internet-creative culture, diving into the history of of memes, profiling digital fashion designers, and highlighting artists to watch in 2024 as curated by web3 tastemakers.
The print edition was a smaller format book on glossy paper, leveling up from the newspaper format of the previous issue. Interactive experiences on the digital platform included an AI tarot reading.
Zine received coverage in Vogue Business.
